An insurance ladder is a way to structure your life insurance coverage with two smaller policies rather than one big policy. This can lead to signficant savings. Families that have longer term life insurance needs (usually 20 years or longer), benefit the most from insurance ladders.
InsuranceLadders.com and Coverpath.com are the only places to automatically create insurance ladders online. InsuranceLadders.com does not sell life insurance.
Let's say Joe is 35 years old and will retire at 65. If he dies today his life insurance policy has to make up for 30 years of lost income. But if Joe dies when he is 50 now his life insurance policy only needs to make up for 15 years of lost income. For most people, every year they live their life insurance need goes down a little bit.
Most agents will tell you to just buy the maximum amount of insurance you might need for 20 or 30 years. This means you end up buying more coverage than you really need. By breaking coverage into two smaller policies you can effectively lower your coverage amount over time.
Agents don't usually like letting their clients do this because as life insurance agents we make less money when you buy less insurance and, applying for two policies creates more work for us. More work and less money means agents won't tell you about this strategy.